Apple Unveils New Devices Featuring Powerful M5 Chip

Apple introduced several updated devices on October 15, 2025, all powered by its new M5 chip. The refreshed lineup includes the 14-inch MacBook Pro, iPad Pro, and the second-generation Vision Pro headset. 

The M5 is built on a 3-nanometer process, offering better speed and power efficiency. Apple claims it can handle AI tasks and large models directly on device—a shift toward more local computing. 

Apple kept prices the same: MacBook Pro at $1,599, iPad Pro at $999, and the new Vision Pro at $3,499. 

The Vision Pro’s update is a push to strengthen its appeal after a lukewarm start. With the M5 inside, it delivers sharper graphics and improved performance under its mixed reality platform. 

In a competitive move, Apple is positioning itself against rivals like Qualcomm and Intel, especially in the AI hardware space. The new chip marks its continued push into creative professional tools and AI-enabled features. 

As the holiday season approaches, these updates may boost Apple’s momentum in hardware sales and its broader strategy around AI and device autonomy.