Key Points
- Porsche’s global vehicle deliveries fell about 10% in 2025, with China demand weakening notably.
- New EU cybersecurity certification rules for connected cars added compliance costs and affected delivery timing.
- Porsche stays focused on EV expansion and premium product strategy amid mixed regional performance.
Porsche said its vehicle deliveries fell about 10% in 2025, reflecting softer demand in China and additional compliance costs from new European Union cybersecurity rules for connected cars. The German luxury automaker reported around 302,000 vehicles delivered worldwide, down from about 336,000 the previous year, marking the first annual decline in several years for the iconic sports car brand.
China, one of Porsche’s biggest growth markets, saw particularly weak sales amid broader economic slowdown and intensifying competition from domestic electric vehicle makers. Executives said that while long-term demand in the region remains solid, short-term purchases softened as incentives and consumer appetite shifted toward more affordable models.
Porsche also flagged that the EU’s new cybersecurity certification regime for connected vehicles added cost and complexity to production and delivery processes. The regulations require automakers to implement stricter software protection and risk-monitoring systems before cars can be sold in the bloc, prolonging compliance timelines and increasing engineering workloads.
Despite the decline in deliveries, Porsche maintained confidence in its long-term strategy, including expansion of electric models under its Taycan and forthcoming Macan EV lines. The company said that its focus on electrification and premium positioning will help capture demand as markets evolve and customer preferences shift toward sustainable mobility.
Executives said that growth in the U.S. and some European markets helped offset parts of China’s slowdown, with stronger interest in performance-oriented SUVs and high-end cars. However, overall volume remained constrained by external headwinds and production planning adjustments tied to regulatory certification.
Analysts note that luxury brands like Porsche often weather cyclical slowdowns better than mainstream automakers, but regulatory changes and macroeconomic pressures can still dent annual figures. Porsche’s results echo broader trends in the international auto industry as shifting demand patterns and compliance burdens reshape delivery performance across regions.
The decline also reflects part of a wider recalibration among premium automakers that must balance traditional combustion models, expanding electric vehicle portfolios and compliance with evolving tech standards. Industry watchers say that certification rules such as those in the EU will continue to influence delivery timelines and product planning into 2026 and beyond.
CEO Oliver Blume said Porsche remains committed to its product pipeline, technology investments and market diversification, even as short-term delivery figures adjust to global economic conditions and policy pressures. The company reaffirmed its 2030 electrification roadmap and investments in digital services that support long-term customer engagement and revenue growth.
