Key Points:
- Stats Perform secures exclusive rights for FIFA betting data and live streaming for major upcoming tournaments.
- The multi-year deal covers the 2026 Men’s World Cup and the 2027 Women’s World Cup.
- This partnership aims to enhance fan engagement through advanced analytics and fast data delivery to global sportsbooks.
FIFA recently finalized a massive partnership with sports tech leader Stats Perform. This deal grants the company exclusive rights to supply official betting data. It also includes live streaming capabilities for global sportsbooks. The agreement covers the highly anticipated 2026 World Cup.
The contract extends beyond just the men’s tournament in North America. It also includes the 2027 Women’s World Cup. Stats Perform will manage data for several other international youth and senior events. This move signals a significant shift in FIFA’s commercial strategy.
Speed and accuracy remain central to this new collaboration. Stats Perform will collect detailed match statistics in real time. They will distribute this information to betting operators around the world. Fast data helps sportsbooks offer more reliable live betting markets.
The partnership focuses on deep fan engagement through advanced metrics. Fans today demand more than just basic scores and player names. They want heat maps, expected goals, and sophisticated performance analytics. Stats Perform excels at providing these deep layers of information.
The commercial value of the World Cup continues to grow rapidly. FIFA expects record-breaking viewership for the 48-team tournament in 2026. This expanded format creates more matches and more opportunities for data monetization. Reliable statistics are essential for this massive scale.
Betting integrity also plays a vital role in this new agreement. Official data helps monitor irregular betting patterns across global markets. FIFA prioritizes the safety and fairness of its flagship competitions. Using a single trusted provider simplifies these complex oversight efforts.
Live streaming rights for betting platforms offer another revenue stream. These streams allow users to watch matches directly through their wagering apps. This feature increases the time fans spend interacting with the FIFA brand. It creates a more immersive experience for the digital audience.
Stats Perform beat several competitors to secure this prestigious mandate. Their Opta brand already serves many of the largest football leagues globally. Bringing that expertise to the world stage was a logical step for FIFA. Both organizations expect a smooth integration of services.
The 2026 World Cup will occur across the United States, Canada, and Mexico. Such a vast geographic area presents unique logistical challenges for data collection. Stats Perform plans to use cutting-edge technology to ensure zero latency. Every second counts in the high-stakes world of sports data.
This announcement comes as FIFA prepares for a busy commercial cycle. They continue to seek innovative ways to connect with younger, tech-savvy audiences. Data is the bridge that connects the physical match to the digital fan. This partnership secures that bridge for years to come.
