Norfolk County Council has begun using artificial intelligence (AI) to analyse care records for thousands of elderly and vulnerable adults, helping identify those most at risk of falling. Officials say the technology is already improving wellbeing and reducing pressure on social care services.
The AI system has reviewed care notes for 12,000 residents, flagging individuals who may benefit from early support, including home safety checks, grab rails and ramps. .
Pilot Success Leads to County-Wide Rollout
The move follows a successful trial involving 1,250 people, during which the AI tool was able to detect and prioritise individuals most likely to fall. Many participants received preventive support, including safety equipment and lifestyle advice.
One elderly couple said new grab rails installed in their home had significantly boosted their confidence:
“We’re really happy they were fitted and think it will have a big impact… We didn’t realise the help that was there for us.”
Lower Costs & Better Outcomes
Council officials say the initiative is helping residents stay safe and independent longer, while reducing hospital admissions and long-term care needs.
Alison Thomas, cabinet member for adult services, said the program has saved money and improved wellbeing, adding:
“Proactively intervening helps reduce falls, prevent fractures, improve outcomes and lower social care costs.”
The council plans to spend more than £707 million on adult social care in 2025-26 and says AI will be used in a safe, ethical and transparent way.
Nick Clinch, director of transformation for adult social services, highlighted the wider impact:
“Around 40% of people who enter a care home do so after a fall. Supporting people early reduces hospital admissions and long-term care needs.”
