Apple expects a strong holiday quarter driven by high demand for its latest models, including the iPhone 17.
The tech giant reported Q4 revenue of $102.5 billion, up about 8% year-on-year. Though iPhone sales reached $49 billion, they slightly missed analyst forecasts of $50.2 billion.
CEO Tim Cook said Apple anticipates 10-12% overall revenue growth and double-digit iPhone growth in the coming quarter.
Services revenue hit an all-time high of $28.8 billion, supported by strong performance in subscriptions and digital extras.
Even as the Chinese market flagged—with revenue in Greater China around $14.5 billion vs expectations of $16.2 billion—Apple says supply chain issues, not demand, limited performance.
The company also disclosed a tariff-related cost of about $1.1 billion for the quarter, with expectations of rising to $1.4 billion next quarter due to U.S.–China trade policies.
Analysts remain optimistic, noting early data suggest the iPhone 17 may have outsold its predecessor by about 14%, although it shipped late in the quarter.
Overall, Apple appears to be re-igniting its growth engine through hardware refreshes, services expansion and intensive focus on its flagship product. Challenges remain—especially in China and AI integration—but momentum is building.
