KEY POINTS
- Scenic and Emerald Cruises have partnered with Traveltek to integrate their full river and ocean cruise programs into a live API feed.
- Travel agents can now access real-time pricing, availability, and exclusive promotions directly through the Traveltek platform.
- The technological upgrade aims to eliminate booking barriers, allowing for faster quotes and a more efficient customer service experience.
Scenic Group has taken a major step toward modernizing its digital sales infrastructure through a new partnership with technology provider Traveltek. By integrating the full ocean and river cruise itineraries for both Scenic and Emerald Cruises into Traveltek’s API, the company is providing travel advisors with unprecedented access to its global offerings. This integration allows agents to move away from manual checks, providing them with an automated way to view live inventory and current pricing instantly.
The move is designed to simplify the workflow for travel professionals, who often face delays when trying to secure accurate quotes for luxury cruise products. With the new API connection, agents can now see the latest offers and specialized promotions as soon as they are released. This real-time synchronization ensures that customers receive the most up-to-date information, reducing the likelihood of pricing discrepancies or lost bookings due to outdated availability data.
Jonathan Davies, the head of sales for Scenic Group, highlighted that this partnership is fundamentally about empowering the agent community. By removing technical hurdles and streamlining the quoting process, the group is allowing advisors to focus on providing high-level service and expert guidance. Davies noted that having instant access to live data creates a “smoother booking journey” that benefits both the travel professional and the end consumer, particularly in the fast-paced luxury travel market.
To utilize this new capability, travel agencies are encouraged to reach out to their designated sales managers to request the necessary API connection. Once established, the link will serve as a direct portal to the extensive cruise programs offered by both brands. This includes Scenic’s ultra-luxury river cruises and its “Discovery Yachts” program, alongside Emerald’s award-winning river fleet and luxury yacht collection.
This integration reflects a broader trend in the travel industry where luxury brands are increasingly adopting advanced tech solutions to support their trade partners. As the demand for high-end river and ocean cruising continues to grow, providing agents with efficient, real-time tools has become a critical competitive advantage. Scenic and Emerald’s collaboration with Traveltek ensures that their products remain highly accessible to the agents who drive a significant portion of their global sales.
