Netflix Prepared to Hike Warner Bros. Bid as Paramount Bidding War Intensifies

Netflix Prepared to Hike Warner Bros. Bid as Paramount Bidding War Intensifies
  • Netflix holds sufficient cash reserves to increase its current $82.7 billion takeover offer.
  • Warner Bros. Discovery recently reopened talks with Paramount Skydance for a final bid.
  • The battle centers on control over major franchises like Harry Potter and Game of Thrones.

Netflix has the financial capacity to raise its multi-billion dollar bid for Warner Bros. Discovery if competition escalates. Sources indicate that the streaming giant is monitoring a rival hostile offer from Paramount Skydance. Netflix previously agreed to acquire the studio and streaming divisions of the company for $82.7 billion. This all-cash proposal remains the current board-recommended path for the historic Hollywood entity.

The bidding war has reached a critical stage as Paramount Skydance continues its pursuit. Paramount has offered a higher headline figure of $108.4 billion for the entire corporation. This includes legacy cable networks like CNN and Discovery which Netflix does not intend to buy. Warner Bros. recently granted Paramount a one-week window to submit a best and final proposal. This brief opening allows for the resolution of lingering deficiencies in the rival bid.

Netflix currently possesses roughly $9.03 billion in cash and cash equivalents to fund a potential counter-offer. This “dry powder” provides the company with significant flexibility to match or exceed any competing price. Under the terms of the existing merger agreement, Netflix maintains the legal right to match superior offers. Analysts suggest that while price is a major factor, deal certainty remains a primary concern for the board.

The stakes involve some of the most valuable intellectual property in the global entertainment industry. The winning bidder would gain control of the DC Comics universe, Superman, and the HBO library. Netflix’s strategy focuses on a vertical merger of complementary assets to drive long-term growth. Paramount’s approach involves a more complex full-company acquisition that requires aggressive debt management.

Warner Bros. Discovery leadership still formally recommends the Netflix transaction to its shareholders. A special meeting for a stockholder vote is currently scheduled for March 20, 2026. The company’s board cited the financial certainty of an all-cash deal as a major advantage. However, they remain open to evaluating whether a higher offer from Paramount could ultimately prove superior.

Antitrust regulators from the U.S. Department of Justice and the European Commission are already reviewing both proposals. Lawmakers have raised concerns about how such a massive consolidation would affect the theatrical film market. Netflix has emphasized that its deal is centered on investment rather than layoffs or cost-cutting. The outcome will likely reshape the landscape of global streaming and film production for years to come.

Paramount has pledged to cover the $2.8 billion breakup fee owed to Netflix if the board switches sides. They have also proposed additional cash payments to investors if regulatory approvals face delays. Despite these incentives, the Netflix bid currently offers a faster path to closing with fewer financial risks. The next few days will determine if the streaming leader needs to tap into its reserves to secure the win.