Ford CEO Says North American Trade Deal With Mexico and Canada Is “Critical” for Auto Industry

Ford CEO Says North American Trade Deal With Mexico and Canada Is “Critical” for Auto Industry
Key Points
  • Ford CEO Jim Farley says the USMCA trade deal with Mexico and Canada is vital to the North American auto industry’s integrated supply chains.
  • Farley’s comments came after former President Trump dismissed the pact’s relevance, sparking industry concern.
  • Uncertainty around tariffs and regulatory policy is affecting vehicle affordability and long-term planning for automakers.

Ford Motor Co. CEO Jim Farley said a free trade deal involving the United States, Mexico and Canada remains critical to the health of the North American auto industry, even as political leaders question its value. Speaking at the Detroit Auto Show, Farley stressed that the United States-Mexico-Canada Agreement (USMCA) underpins the integrated manufacturing and supply chain that supports automakers on both sides of the border. He said uncertainty around the pact’s future complicates long-term planning for companies with operations and suppliers spread across the three countries.

Farley’s remarks came shortly after former President Donald Trump labeled the USMCA “irrelevant,” comments that automotive executives say misinterpret the agreement’s role in the highly interconnected regional industry. The pact, which succeeded NAFTA in 2020, facilitates tariff-free movement of parts and finished vehicles among the U.S., Mexico and Canada, and automakers argue it helps keep costs competitive and production efficient.

The Ford chief also highlighted regulatory unpredictability tied to tariffs and shifting emissions standards, warning this could affect vehicle affordability as average U.S. prices near $50,000. Lower-cost options, including an electric pickup expected in 2027, are part of the company’s strategy to maintain demand amid market pressures.

Executives from other major automakers have voiced similar concerns over USMCA’s future, noting the deal supports complex cross-border supply chains that would be difficult to replicate under separate national policies. As review of the trade agreement proceeds this year, industry leaders are calling for certainty to protect investment and production decisions.

Farley’s comments underscore the tension between political debate over trade policy and the practical economic benefits that many carmakers see in an integrated North American market. Automakers say any rollback or replacement of USMCA provisions could disrupt production flows and raise costs for consumers.