Walmart-Backed OnePay to Introduce Cryptocurrency Trading on Its App
New York — OnePay, the fintech company majority-owned by Walmart, is preparing to launch cryptocurrency trading and custody services on its mobile app later this year, CNBC has learned.
According to sources familiar with the matter, OnePay will allow users to buy, sell, and hold bitcoin and ether, with the help of digital asset infrastructure firm Zerohash. The move positions OnePay — founded in 2021 by Walmart and venture capital firm Ribbit Capital — to expand its footprint in the rapidly evolving world of digital finance.
The addition of crypto capabilities marks OnePay’s next step toward building an American-style “super app,” similar to China’s WeChat, combining financial, shopping, and communication services in one platform. Currently, OnePay offers high-yield savings accounts, credit and debit cards, buy now-pay later loans, and wireless plans through its digital ecosystem.
By enabling customers to hold crypto within the app, OnePay users could seamlessly convert digital assets into cash for store purchases or bill payments, further integrating crypto into everyday retail transactions.
While both OnePay and Zerohash declined to comment, the move underscores a broader trend of mainstream crypto adoption in the U.S. Financial institutions that once kept their distance are now entering the market. Last month, Morgan Stanley announced plans to offer retail investors direct access to crypto via its E-Trade platform.
The shift follows a friendlier regulatory tone from the Trump administration, which has encouraged innovation in blockchain and digital finance.
Zerohash itself recently raised $104 million from investors including Morgan Stanley and Interactive Brokers, signaling growing institutional interest in crypto infrastructure.
For OnePay, early indicators suggest strong consumer momentum. The app currently ranks No. 5 among free finance apps on Apple’s App Store — ahead of giants like JPMorgan Chase, Robinhood, and Chime. Notably, most of the apps above it — including PayPal, Venmo, and Cash App — already support crypto trading.
OnePay’s deep integration with Walmart’s checkout systems, both online and in-store, gives it a unique advantage. With access to over 150 million weekly Walmart shoppers, the app could become a powerful gateway for Americans looking to bridge traditional and digital finance.
Though OnePay operates independently of Walmart, its mission remains clear: to reach underserved Americans and make cutting-edge financial tools — including crypto — available to the masses.
