WHO Launches “Unmasking the Appeal” Campaign to Tackle Tobacco Industry Tricks
The World Health Organization (WHO) has revealed the theme for the 2025 World No Tobacco Day: “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products.” The campaign aims to show how the tobacco and nicotine industries use sweet flavours, bright packaging and social-media hype to attract young people. These tactics make harmful products look fun or…