Shein Picks France for First Permanent Stores
Asian fast-fashion giant Shein has chosen France to open its first permanent outlets, starting with concessions in Paris department stores before expanding to five other cities including Dijon, Reims, and Grenoble. The move marks a shift for Shein, which until now relied on online sales and temporary pop-ups. Partnering with Societe des Grands Magasins (SGM),…