India’s Diwali Gold Rush Continues — Even as Record Prices Push Buyers to Go Light
Delhi’s Lajpat Nagar jewellery market is buzzing ahead of Diwali and Dhanteras. Despite gold prices soaring above $1,440 for 10g, shoppers are still lining up to buy — only in smaller quantities. In India, gold is more than jewellery — it’s tied to tradition, status and belief in good fortune. So even at record highs,…