Peloton Relaunches with AI Coaching, Smarter Gear, and Price Hikes

Peloton has unveiled a sweeping overhaul of its fitness gear and software, introducing Peloton IQ, an AI-powered coaching assistant built to personalize workouts, correct form, count reps, and suggest weight adjustments. The update spans its entire hardware lineup—including bikes, treadmills, and rowing machines—now under the new Cross Training Series, all designed to support both cardio and strength training. 

New features include swivel screens for seamless transitions to off-bike workouts, upgraded audio tuned by Sonos, hands-free voice commands (“OK Peloton”), and movement-tracking cameras on premium models.  To ensure wider adoption, Peloton says it will roll out software updates so existing equipment can support some AI features. 

However, the revamp comes with steeper costs: hardware prices have increased (e.g. the Cross Training Bike now starts higher than before), and membership fees rose to $49.99/month in the U.S.  Some analysts see the relaunch as ambitious but risky—Peloton’s stock fell on release day as investors weighed whether the technological upgrades will translate into sustained subscriber growth. 

As Peloton bets big on AI to reinvent its brand and reengage users, it now faces a test: can it balance innovation and premium pricing to win back both users and market confidence?