India Mandates Deepfake Labels: New Law Cracks Down on AI Misuse

India has introduced a strict new proposal for its Information Technology (IT) rules. This plan aims to fight the misuse of Artificial Intelligence (AI). The central focus is on deepfakes. Deepfakes are fake videos or audio created by AI.

The new rules will make labeling deepfakes mandatory. Platforms must clearly identify any synthetic media. This is a crucial step for maintaining public trust. The government wants to stop the spread of misinformation. This is especially important during election periods.

The proposal requires digital platforms to act quickly. They must take down any violating content within a short timeframe. Companies must also educate users about deepfakes. Furthermore, they need strong tools to detect this fake media.

This move follows growing global concern over AI misuse. India’s action shows it is serious about digital governance. Experts say this strict approach will create new standards. It places high responsibility on social media companies. The rules are designed to protect citizens from AI-created deception.