France Accuses Shein of Selling Child-Like Sex Dolls, Launches Investigation

France’s consumer regulator has reported fast-fashion company SHEIN to prosecutors after the discovery of online listings for sex dolls with “childlike appearance.” The regulator, DGCCRF, said the products’ descriptions and categories made it hard to dismiss their child-pornography nature.

In response, SHEIN said the items were immediately removed upon detection. The company is now reviewing its platform and screening processes to remove similar items listed by third-party vendors.

The DGCCRF also notified the online and broadcast regulator Arcom. The investigation comes just as SHEIN prepares to open its first global physical store in a Paris department store.

Industry watchers say the incident adds to mounting scrutiny of the company’s practices. Regulators warned that online marketplaces must maintain strict safeguards to prevent harmful content—especially those involving children.

As the probe proceeds, SHEIN’s Paris store opening may face reputational pressure. French authorities say they are committed to protecting minors online and will pursue legal action if violations are found.