Apple Forecasts Strong iPhone 17 Holiday Quarter, Outpacing Wall Street

Apple Inc. CEO Tim Cook expects the upcoming holiday quarter to bring double-digit year-on-year growth in iPhone sales. 

He also projected 10-12% overall revenue growth for the quarter ending December, beating analyst forecasts. 

The strong outlook comes as demand surges for the new iPhone 17 line, despite lingering supply constraints and a delayed launch of the iPhone Air in China. 

In the previous quarter, Apple recorded revenue of $102.47 billion—just above analyst expectations—while iPhone sales missed estimates slightly due to shipping delays. 

Tariff costs continue to weigh on margins: Apple incurred about $1.1 billion in the latest quarter and expects roughly $1.4 billion next quarter. Margin guidance remains at about 47-48%. 

Investors showed confidence: after-hours trading saw Apple shares rise 3.7% on the announcement.