Mondelez International, the company that sells popular snacks like Oreo and Cadbury, has big plans to save money.
The snack giant announced it will use a new generative Artificial Intelligence (AI) tool to dramatically cut its global marketing costs.
How AI Will Be Used
Generative AI is software that can create new content, such as images, videos, and text.
Mondelez plans to use this technology to automate simple marketing tasks. This includes quickly designing custom ads for platforms like Instagram and TikTok.
The Business Impact
By letting AI handle this kind of repetitive creative work, Mondelez expects to spend far less money on outside advertising agencies and production companies.
This move shows that even large, well-known consumer brands are adopting AI quickly. Their goal is clear: boost efficiency and improve profit margins.
The decision by Mondelez could signal a major shift in how global companies handle their advertising, relying less on human-led agencies and more on smart technology.
